Money to burn...
On what? Lucky Strike limited edition gold cigarette pack studded with diamond and ruby, valued at US$100K. It will tour major international airports throughout the year.

Which airports? You may catch a glimpse, or maybe even a good long gawp, at the pack if you are travelling through Frankfurt in September, or Düsseldorf in November and or Munich in December, where this artistic expression will be on display. “It is a tongue-in-cheek reference to the bling culture,” the Lucky Strike spokersperson confirmed to our editor. “You can make out the grinning teeth with the diamond stud.”

By whom? Famous Spanish design duo El Ultimo Grito, whose vision is realised by UK goldsmiths Richard Fox Associates. El Ultimo Grito are British-born Roberto Feo, a lecturer at London's Royal College of Art, and Spanish industrial designer Rosario Hurtado. Richard Fox Associates, spearheaded by principals Serena Milton and Richard Fox – also a Royal College of Art alumnus – is a jewellery design specialist behind such high-profile pieces as the FIA Formula 1 Constructors', Driver's and World Rally trophies.

Can I have one too? The artwork has spawned a series of limited-edition packs (not in gold), to be available at selected European airports. No info is available on the British American Tobacco (BAT) website due to the ad restrictions.